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Keywords / Skills : Brand Manager, Promotion, Brand Management, Advertising, marketing, Business Development, Branding

8 - 12 years
Posted: 2018-07-10

Industry
FMCG
Function
Marketing & Communications
Role
Brand Manager
Education
Master's Degree
Stream:
Business Administration
Posted On
10th Jul 2018
Job Description
Brand Manager



In my job I am accountable for:

-Developing brand communication which effectively reflects the brand objectives in order to build brand equity

Providing brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.

-Developing Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.

-Reviewing market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.

Communicating brand strategies to marketing communications, sales, and other departments

-Coordinating and aligning brand strategy with corporate marketing plan, coordinating with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
-Assessing and developing brand names to differentiate product, Monitoring, planning and coordinating product launch
-Guiding creation of product portfolio. Evaluating and analyzing program results and present recommendations for changes in brand strategy.

-Managing and launching Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.

-Improving and managing internal co-ordination with important departments for timely executions of brand plans and actions.

-Conducting consumer research whenever required based on brand issues and opportunities.

-Regularly analyzing all brand trackers in order to identify brand issues and opportunities.

-Implementing price revisions to meet agreed gross margin targets of relevant Stock keeping units.

-Creating and implementing annual brand plans and activities in order to meet the short and long term brand objectives. -Executing management directives as required by direct management.

My qualifications are:

Age (years): 35 years and up

Education MBA in Marketing preferred

Languages :

English & knowledge of Arabic will be an advantage

Professional background:

-At least 8 full years of marketing / brand building of FMCG products is mandatory,Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation


The competencies I need to perform my job are: Customer Service Orientation

-Fully dedicated to resolve customer objections and maximize potential opportunities.

-Goes far and beyond to conduct customer need analysis and find alternatives which satisfy customers and brings them highest ROI's..

Results Orientation

-Excited and stimulated by challenging assignments.

-Defines and works towards specific and measurable steps which will bring about change.

-Acts now to create value for the future.

-Innovative when meeting challenges.

-Creates an environment in which productivity, commitment and resilience is valued.

-Sets a development plan which stretches own abilities and constantly works towards its achievement.

Self Confidence

-Can be entrusted with extremely challenging / delicate situations by taking the responsibility / lead in complex, new, untested situations / projects / ventures.

-Takes personal accountability for actions and consequences

Information Seeking

-Maintains external contacts, networks and sources to gather relevant, strategic information on a regular basis.

-Reviews, scans and analyses external trends in the global market; builds up commercial awareness and understanding of new business trends for business benefit.

Teamwork & Cooperation:

-Focuses on the needs of the team as opposed to own, personal agenda.

-Displays pride at being involved in a team project or initiative, wanting the team to achieve.

-Shares best practice with others and offers on-going support on different scales.

-Is in regular contact with other team players, assisting with problems, additional help, providing advice and support.



About Company

The Kuwaiti Danish Dairy Company KCSC


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