In my job I am accountable for:
-Developing brand communication which effectively reflects the brand objectives in order to build brand equity
Providing brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
-Developing Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
-Reviewing market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
Communicating brand strategies to marketing communications, sales, and other departments
-Coordinating and aligning brand strategy with corporate marketing plan, coordinating with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
-Assessing and developing brand names to differentiate product, Monitoring, planning and coordinating product launch
-Guiding creation of product portfolio. Evaluating and analyzing program results and present recommendations for changes in brand strategy.
-Managing and launching Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
-Improving and managing internal co-ordination with important departments for timely executions of brand plans and actions.
-Conducting consumer research whenever required based on brand issues and opportunities.
-Regularly analyzing all brand trackers in order to identify brand issues and opportunities.
-Implementing price revisions to meet agreed gross margin targets of relevant Stock keeping units.
-Creating and implementing annual brand plans and activities in order to meet the short and long term brand objectives. -Executing management directives as required by direct management. My qualifications are:
Age (years): 35 years and up Education
MBA in Marketing preferred Languages :
English & knowledge of Arabic will be an advantage Professional background:
-At least 8 full years of marketing / brand building of FMCG products is mandatory,Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation
The competencies I need to perform my job are: Customer Service Orientation
-Fully dedicated to resolve customer objections and maximize potential opportunities.
-Goes far and beyond to conduct customer need analysis and find alternatives which satisfy customers and brings them highest ROI's..
-Excited and stimulated by challenging assignments.
-Defines and works towards specific and measurable steps which will bring about change.
-Acts now to create value for the future.
-Innovative when meeting challenges.
-Creates an environment in which productivity, commitment and resilience is valued.
-Sets a development plan which stretches own abilities and constantly works towards its achievement.
-Can be entrusted with extremely challenging / delicate situations by taking the responsibility / lead in complex, new, untested situations / projects / ventures.
-Takes personal accountability for actions and consequences
-Maintains external contacts, networks and sources to gather relevant, strategic information on a regular basis.
-Reviews, scans and analyses external trends in the global market; builds up commercial awareness and understanding of new business trends for business benefit.
Teamwork & Cooperation:
-Focuses on the needs of the team as opposed to own, personal agenda.
-Displays pride at being involved in a team project or initiative, wanting the team to achieve.
-Shares best practice with others and offers on-going support on different scales.
-Is in regular contact with other team players, assisting with problems, additional help, providing advice and support.