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Consumer & Market Intelligence Manager – Marketing Service Office, Kuwait

Keywords / Skills : Exceptional analytical, communication, presentation skills, CRM, social listening tools, interpersonal skills

4 - 10 years
Posted: 2019-10-14

Job Description
FUNCTION

Marketing Team is dedicated to supporting the organization’s expansion ambition and creating a better everyday life for the many people.

KEY ASSIGNMENT

• Contribute to IKEA by helping people to make well founded decisions ,based on reliable, actionable and timely insights.

• Provide consumer and market insights to contribute to IKEA direction ,strategies and plans.

• Source, manage and share all consumer and market data in the most efficient, reliable and timely manner

• Lead and develop a team of Market Research & Insights professionals

• Lead the consumer insights function at the Service Office and partner with the rest of the teams as the voice and advocate of the consumer to guide the strategies.

• Develops our consumer capabilities focused on innovation and collaborates on developing and growing the business rooted in consumer needs and desires

• Communicates insights via compelling business story-telling to drive business action, and shares best practices from learnings to contribute to the continuous improvement and growth of the business.

• Builds collaborative relationships with the teams to achieve the role of trusted thought partner and strategic advisor

• Serve as an influencer with executive leaders, representing the voice of consumers and customers.

• Lead the Market Research & Insights Team, building strong relationships and trust in the team and its capabilities

KEY SKILLS

• Relevant experience in Consumer and Market research and analysis and a proven track record of success.

• Must have experience working with various research vendors and the ability to synthe other research points into informed opinions and research backed directions/action

• Must have the ability to be vocal and advocate for the research findings

• Unique ability to concisely summarize, analyze and report relevant findings and insights

• Compelling, persuasive oral and written communication skills

• Demonstrable ability to build strong cross-functional relationships

• Strong business acumen and strategic thinking skills, with the ability to influence business strategy

• Strong leadership skills with track record of others seeking out his/her leadership for projects

• Demonstrated ability to build and grow collaborative internal and external business relationships

• Strong project management skills and ability to plan and prioritize work effectively in a fast-paced environment

DESIRED EXPERIENCE

• Exceptional analytical, communication and presentation skills along with the ability to effectively influence via cross-functional partnerships, collaborations, and relationship building.

• Ability to comfortably communicate with and present to senior management team members.

• 5+ years’ experience, ideally in retail

• Proficiency with large datasets and data tools (e.g., CRM, social listening tools)

• Deep understanding of consumer and market research with both qualitative and quantitative experience

• Track record of synthesizing inputs, drawing insights, and communicating to appropriate stakeholders throughout the company

• Experience working successfully within a matrixed organization

• Strong interpersonal, written, and verbal communication skills

Additional Information

A few more details for you

This position is full-time and is located in Kuwait. Some travel may be required. Please send your CV in English and tell us why you would be a good fit for this role.



About Company

3 countries - Kuwait, Jordan, and Morocco,
1700 employees,
30+ nationalities,
serving millions of customers every year to create a better everyday life for the many people.
This is us in IKEA Al-Homaizi Limited.
Our keywords are Home, People, Happiness, Development, Leadership, Diversity, and Passion.
Join us to bridge your dreams and unique ideas within an organization that believes in People.
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