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Marketing Manager

Keywords / Skills : Marketing Manager

5 - 8 years
Posted: 2018-11-16

Marketing & Communications
Marketing Manager
Posted On
16th Nov 2018
Job Ref code
Job Description
The Organization:
Our client is a large private hospital in the state of Kuwait. Their dedication towards development and growth is reflected in the ongoing expansion. Care is provided through a competent and diverse team of health care professionals in multiple departments, utilizing the latest technology and applying evidence-based practices.

Duties & Responsibilities:
Plans strategically and operationally for the departmental functions based on internal and external functions;
Recommends, prepares and adheres to budgets and ensure to deliver all marketing activities within the agreed budget;
Develops with hospital internal departments and care providers marketing plan that improves market share, differentiation and customer needs;
Improves services marketability and profitability by researching, identifying and capitalizing on the market opportunities, improving services packaging;
Responsible for developing and overseeing the execution of social media and digital initiatives, website management, loyalty programs etc;
Prepares complete presentation of any advertising/promotional campaign to CEO;
Oversees creation and delivery of press releases, advertisements, and other marketing materials such as posters, brochures, flyers etc. and ensure brand messages are consistent;
Leads the marketing team that will develop and execute new concepts, and channels to position hospital as innovator and leader;
Coordinates and participate in promotional activities and trade shows and corporate responsibility projects.

Skills & Competencies:
A strong understanding of customer and market dynamics and requirements;
Knowledge of Kuwait culture;
Proficient computer skills including the Microsoft Office, internet research;
Extensive experience of assessing capacity, planning, developing, maintaining and delivering appropriate marketing strategies to meet company objectives;
Must have strong time-management skills and ability to multitask and maintain focus and discipline.

Education & Qualifications:
Master Degree in marketing, business, statistics or related discipline;
5-10 years of experience - working with senior management position;
5+ years of related experience and exposure to all Marketing functions;
Bilingual, preferably experienced in health care sector

Key Skill(s)

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