Create, develop and manage content for organization’s web presence (requires working with content management software).
Complete involvement with the Station’s presence on Social Media platforms. SEO and keyword optimization.
Coordinate web projects across departments and maintain a consistent look and feel throughout all web properties.
Working with a cross-departmental team, maintain and develop the master content calendar for all web properties.
Attend station affiliated events for coverage and updates. Including meetings and coordination to ensure smooth execution of partnerships.
Copyedit and proofread all web content. Keep current with emerging web technologies through relevant blogs, and events.
Video Editing for web usage including conceptualizing and executing video concepts involving RJs and local current themes.
Assure web-based information is archived for future needs and reference.
Track and report on all site metrics and work cooperatively with key team members and clients.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Proven working experience in social media or related field
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
To monitor all mobile applications and update them regularly + PUSH Downloads.
To have a fair knowledge about Display Advertising across all Digital Platforms in terms of PPC, Social Impressions & Bids.