Main duties will include:
Be an expert in brand for assigned sectors, with a deep marketing knowledge and striong understanding of digital marketing, customer insights, social platforms and knowing when you use and utilise such technologies.
Devise and implement marketing campaigns to increase revenue certain products and prospects
Research the key buying factors for our external customers and identify key client personas and appropriate brand messages by line of business/target market
Taking complete ownership and authority of the event in terms of awareness and increase in direct traffic..
Identifying, developing and evaluating marketing strategies based on knowledge of company objectives and market trends.
Oversea and direct all email marketing campaigns designed to create demand and generate leads
Ensure marketing collateral flyers, brochures, guides, blogs, videos and white papers that support the sales effort and deliver value to our exhibitor clients
Preparing marketing forecasts on regular basis & presenting to the team based on target markets.
Develop a multi-channel marketing plans in order to achieve brand goals. Collaborating with design team on standardization, design and production of marketing collaterals.
Analyzing performance of all marketing programs to identify the best opportunities for optimization products.
Work closely with data analytics and market insights teams to assess relevant markets for assigned brands.
You must have proven experience working as a marketer rather than a pure industry expert.
Strong branding capability
Multi-channel marketing experience.Solid experience from a B2B background
Excellent understanding marketing driven data techniques
Marketing degree or accreditation
Strong regional experience Abu Dhabi based (must be based there or be willing to relocate).