Adventure Zone Head
Location: Dubai, UAE
Reports: Top Management
Purpose of the role: Multi-dimensional role encompassing all areas of the Adventure zone activities involving Management, Commercial, Marketing, Safety & Operation for continuously attaining higher productivity and bottom line.
• Assume strategic role and lead the adventure zone business for its growth and profitability in short term, medium term & long term;
• Develop a structured business plan for the zone covering all key components of Adventure Zone operations;
• Establishes strategic goals by gathering pertinent business, ensure smooth running of the zone, handles all Operational / Marketing / Sales/ Safety issues;
• Develop marketing strategies to increase visibility and zone branding;
• Plan, implement, marketing strategy, determine KPIs for marketing department & track ROI on a regular basis and present reports;
• Achieves financial objectives by preparing annual budget; scheduling expenditures; analyzing variances; initiating corrective actions;
• Provide effective leadership to the team, identify, develop and retain talent ensuring maximum people productivity and morale;
• Ensure all Health & Safety and Environmental statutory obligations are in place for industry best practice;
Successful candidate must hold a relevant university degree with a minimum of 12 years of experience in GCC in heading retail assets in fashion/Leisure/entertainment/adventurous industries.
• Strong negotiations and sales skills.
• Leadership and decision making qualities are essential.
• Strong business acumen and good technical knowledge of Adventure sports/activities.