Brand Manager

10 - 20 Years
Not Specified

Job Description

Reports to: Executive General Manager
Scope: 3-4 brands depending on brand grouping
Consumer Marketing
Product Marketing
Trade Marketing Planning
Retail Management(when relevant)
Defines, drives and executes the brand strategy for the affiliate, adapting from the Regional / Global strategy
• Works with regional Brand VP and affiliate GM to set challenging yet attainable brand sales and profit goals for the brand
• Develops marketing and sales strategies to maximize sell-through according to market demand
• Defines the Brand Go-to-Market strategy (Inc. commercial plan and sales targets), monitors KPIs
• Understands competitive landscape and trends in markets and competition, customers, products, prices, and channels to identify opportunities for growth and profit enhancement
• Conducts P&L analysis
• Drives the Integrated Business Planning (IBP) process and owns the brand forecasts with complete and accurate sales drivers provided
• Monitors for appropriate implementation of brand identity tools (Eg: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection
• Monitors the Product Marketing and Consumer Marketing activities, providing guidance and decision when needed
Ensures operational effectiveness and strong collaboration with partners:
• Leads collaboration between brand team, commercial team and digital commerce and marketing team to deliver the brand strategy
• Ensures alignment with corporate teams and sharing and leveraging of insights and best practices
• Collaborates with GM and Regional Operations to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand activities.
Leads and develops people
• Drives employees growth and development, providing leadership, guidance and management