Brand managers are responsible brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels, including online and social media. Assisting with product development, pricing and new product launches as well as developing new business opportunities. Creating and managing promotional collateral to establish and maintain product branding. Managing the budget for advertising and promotional items. Competitor and customer insights analysis.
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