Complex Social Media Manager

Complex Social Media Manager

Le Royal Abu Dhabi
2-5 years
Not Specified

Job Description


Posting Date Oct 03, 2021
Job Number 21066825
Job Category Sales & Marketing
Location Le Méridien Mina Seyahi Beach Resort & Waterpark, Dubai Marina, Dubai, United Arab Emirates, United Arab Emirates
Brand Le Méridien
Schedule Full-Time
Relocation N
Position Type Management
Located Remotely N
At Le Méridien, we believe in helping guests unlock the unexpected and engaging experiences each destination has to offer. Our guests are curious and creative, cosmopolitan, culture seekers that appreciate sophisticated, timeless service. We provide original, chic and memorable service and experiences that inspire guests to unlock the destination. We're looking for curious, creative and well-informed people to join our team. If you appreciate connecting with like-minded guests and have a deep desire to create unexpected experiences, we invite you to explore career opportunities with Le Méridien.
JOB SUMMARY
The Social Media Marketing Manager will support the Senior Marketing Manager and will be responsibility for the entire Social Media Strategy of the complex comprising of Le Meridien Dubai, Aloft & Element Al Mina and Aloft and Element Dubai Airport. The role will also coordinate support from all operational teams. In addition, main responsibilities will also include assistance on all F&B social media efforts for all restaurants, bars & lounges, catering and rooms business, while ensuring of the ongoing activation of the overall resort and hotels marketing strategies via all Social Media Channels.
CANDIDATE PROFILE
Education and Experience
Required:
. 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area hospitality marketing or digital advertising experience preferred
OR
. 4-year bachelor's degree in Marketing, Public Relations, Business, or related major 2 years experience in the sales, marketing, digital or related professional area hospitality marketing or digital advertising agency experience preferred.
CORE WORK ACTIVITIES
Social Media:
  • Take full ownership of all Social Media channels following social media guidelines & brand tone of voice as set by Marriott International and the DOM
  • Develop yearly Social Media Marketing Strategy supporting overall resort marketing strategy with a multi-leveled approach, leveraging awareness over complex activities & campaigns, customer relationship management/community building & revenue generation.
  • Create and execute F&B specific Social Media Marketing strategy and establish yearly measureable goals.
  • Develop a complex Social Media Conversation Calendar in line with brand core values and complex activities while actively driving operation stakeholders cooperation by training & involvement.
  • Maximize hotel presence over all existing Social Media Channels & constantly monitor effectiveness of strategies in place
  • Proactively initiate or pilot new activities to ensure constant community engagement & support of ongoing activities
  • Monitor complex online reputation & ensure constant engagement of different operational teams to increase
  • Ensure all stakeholders are engaged and aware of social media activities & efforts and track results via proactive communication, reporting and training

Conversion:
  • Commercial mind set to generate leads through social channels
  • Use available tools to run paid campaigns which can lead to conversion
  • Initiate partnerships to drive leads and conversion through social platforms
  • Track and report results

Analytics:
  • Monitors progress and provides monthly reports on performance against predetermined KPIs
  • Use the right tools available to ensure reporting is fool proof and is aligned with overall business objective of the complex
  • Proactively analyze customer response received through social channels and communicate the same to operations to ensure continuous improvement in offerings

F&B
  • Coordinate communication & sourcing of F&B activities with Outlets Managers & F&B teams to ensure ongoing renewal & engagement with new content.
  • Support Senior Marketing Manager in driving F&B tactical calendar by ongoing support over content & rich media presence on all online channels supporting F&B outlets (website presence both internal & external channels, tactical email & campaigns scheduling, campaigns scheduling, Search Engine Optimization activities..)
  • Keep updated on new information relating to promote online F&B outlets & competitors activities as well as rooms
  • Support DOM in optimizing online conversions to achieve hotels revenue targets.
Marriott International is an equal opportunity employer.We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture.We are committed to non-discrimination onanyprotectedbasis, such as disability and veteran status, or any other basis covered under applicable law.

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