Digital Manager

Digital Manager

Focus professional services
10-15 years
Not Specified

Job Description

JOB PROFILE - Umm Al Quwain

Job name : Digital Manager
Position: Digital Manager
Grade range 10-11

Reporting to
Head of Retail

Age Range : 30 years 40 years
National/Expatriate : All

Nationality preference
Any nationality

Accounting Qualifications
University Degree Major in Marketing

Other Qualifications (desirable)
Strong sense of responsibility.
Good & strong communication skills
Knowledge of UAE Marketing environment
Time Management skills.
An ability to analyze and research information
Good mathematical and writing skills

Domain Experience

Minimum 10 years experience.
Able to work under pressure
Develop, direct banking platform through the channels such as ATMs, Phone Banking, Internet Banking, Mobile Banking.
Creating a digital bank within the framework given by the bank.
Develop & Implement marketing activities for products and services through the different channels.
Review, maintain and update the channel contents to be in line with banks current product parameters, and policies.
Develop/ implement campaigns and promotions for each channel in order to expand market share and pursue Bank's growth targets by monitoring channel statistics.
Working closely with all the business lines to gather channel insights and eensure Bank's operational costs are reduced and efficiency is improved by driving customers to online/mobile banking channels from Branch banking.
Working closely with the marketing teams for Retail & Wholesale.
Utilize data and shopper insights to provide recommendations to improve products and services distribution and market share.
Study market trends and business environment.
Analytics to be reviewed based on hits on the website, customer surveys, social media responses.
Market research and surveys to understand customer needs and feedbacks.
Review of Product MIS to evaluate product profitability as well as product penetrations through the different channels.
Develop and implement a plan for sales and cross sell, up sell and share of the wallet methodology to achieve profit targets.
Provide training where necessary.
Develop the VCP program.
Ensure bank is represented publicly in a tasteful and respectful manner. Consistency must be apparent in all bank's signage, advertising collateral and stationaries.
Develop MARCOM, review bank wide merchandizing based on banks customer segments and also new branches design.
Ensure MARCOM staffachieve the tasks related to their own areas of responsibilities & JD's are carried out in fill.

Technical Experience
Powerpoint MS.
MS word/MS EXCEL.

Human Resources Management
leader ship skills
Time and project management skills

Projects handled

Required

Focus professional services

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