Digital Performance Manager IMEA

Digital Performance Manager IMEA

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Job Description

Digital Performance Manager IMEA
The Digital Performance Manager will be the key driver of Search, Meta-search and Performance for the IMEA Hub. Reporting directly to the Head of Digital, the overall scope of the position is to ensure ROI growth and Innovation.
Main responsibilities:
Managing and optimizing Paid Search, Meta search & Performance for IMEA by:
Briefing, supervising, and challenging agencies
Auditing and driving performance/campaigns to identify business opportunities and implementing action plans
Implementing recommendations and new features in alignment with global objectives, guidelines and search engine evolution
Implementing advanced solutions to drive performance (bidding strategies, exploiting internal/external data, etc.)
Working closely with Global Customer Acquisition & HUB Ecommerce/Marketing teams to reach business and campaign optimization objectives and priorities:
Adaptation of solutions & action plans to local needs
Ensuring alignment with the full-funnel strategy and objectives of the company
Integration within the IMEA HUB full-funnel action plans and communication.
Leveraging Cross-Search Performance for the HUB:
Monitoring and implementing synergies between SEA & SEO
Carrying out analysis and driving optimizations to generate incremental revenue & efficiency.
Managing the Paid Search & Meta-search budget for the HUB by:
Monitoring investments to ensure budget is respected
Respecting and following internal accounting processes & objectives
Identification of local business needs to support visibility
Consolidation and management of local budget sources & fees
Driving innovation:
Identifying new trends, products and tools to test for the HUB.
Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
Interest for new technologies to drive usage of advanced technological tools on a daily basis
Strong analytical skills to challenge external stakeholders & develop relevant action plans
Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
Project management: ability to prioritize and manage multiple demands in a challenging environment.
Qualification & Skills
  • Strong analytical skills (results-oriented and data-driven)
  • Organized, rigorous, autonomous, team spirit, dynamic and proactive
  • Excellent verbal/written communication skills
  • Good knowledge of Bid management solutions
  • Fluent in English, speaking local language is a plus
  • Confirmed expertise in SEA & SEO levers
  • Experience managing large budgets in a complex multinational environment
  • Experience in leading and managing external agencies
  • Experience using bid management solutions

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor
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