Director-Marketing , MEA

Director-Marketing , MEA

Trend Micro Incorporated Philippine Branch
Not Specified
Not Specified

Job Description

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
Director Marketing, MEA
Trend Micro is a global leader in Cybersecurity that helps make the world safe for exchanging digital information. Leveraging over 30+ years of security expertise, global threat research, and continuous innovation, Trend Micro enables resilience for businesses, governments, and consumers. Our XGen security strategy powers our solutions with a cross-generational blend of threat-defense techniques that are optimized for key environments and leverage shared threat intelligence for better, faster protection. Our connected solutions are optimized for cloud workloads, endpoints, email, IoT, and networks and deliver central visibility across the enterprise, enabling you to detect and respond to threats faster.
Employee at Trend Micro
When you join Trend, you become part of a unique global and diverse family. Here, thousands of Trenders spread across 65 countries are passionate about doing the right thing to make the world a safer and better place. Ours is a culture of compassion, inclusiveness, collaboration and open-mindedness. We encourage our employees to be their true selves.
Your Career as a Marketer in Trend Micro
As a Director, Marketing, you are responsible for creating and maintaining client relationships, coaching and nurturing subordinates, analyzing statistical marketing research data. You are accountable for work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans. This role will provide opportunities to explore different areas of marketing (from Integrated Campaigns, Events, Awareness/Brand Building/Thought leadership, Social Media Activations, managing creative agencies, CRMs, campaign management, email campaign. You will be working with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities. You will work with the Events team to professionalize and deliver high quality events along with embrace digital tools and improve our processes. You will be accountable for maintaining marketing team in MEA region for job results by counseling and disciplining team and planning, monitoring, and appraising job results
How You Will Make a Difference
  • Implement the regional marketing plan in MEA region
  • Work closely with senior leaders to deliver their strategic objectives, and profiling activities
  • Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client
  • Create Brand awareness to the white space accounts
  • Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning
  • Maintains marketing team in MEA region for job results by counseling and disciplining team and planning, monitoring, and appraising job results to team effort by accomplishing related results as needed.
  • An opportunity to showcase Thought Leadership.
  • Helping company in brand building in the security space.
  • Must be having an integrated approach to Marketing Initiatives/Results Driven

Our Ideal Candidate
  • Minimum 8-10 years of relevant Marketing Experience and preferably few years in Security Industry.
  • Understanding the proposition for the audience first, what were the differentiators, then started building the content.
  • Has experience drafting content and managing a calendar.
  • Creative side - briefing agency for design. Vendor driven.
  • Account based marketing - gain more traction with accounts - 80/20 rule.
  • Someone who is Trend Micro Culture Fit from core values perspective.
  • Should have exposure to both End Customer Environments and Marketing agencies
  • Provide required domain prospects to sales leadership and continuous marketing support, including sales tools, training, competitive intelligence, and actionable reporting
  • Develop in-depth customer and market knowledge. Communicate market needs and opportunities.
  • Develop short and long-term strategies and plans for demand generation, on-going market research, customer needs assessment, sales and inventory forecasting, and customer and sales history analysis.
  • Execute marketing strategies, programs, various strategies which will meet profit objectives for the business unit.
  • Assist in developing sales and customer training programs and sales tools to support the sales force in response to customer and competitive needs.
  • Provide competitive intelligence to the field sales teams to counter competitive offers.
  • Stay current on market standards, trends and practices and understand impact on Cyber security product line and business.
  • Lead cross functional teams, as needed, to deliver project results.
  • Ability to sell value to CIO, able to sell in complex multiple customer scenario and able to showcase value preposition and sales expertise as applicable
  • Must have growth oriented mindset and experience of working in the collaborative environment
  • Collaborative across various functions such as Sales, Technical, Channel, to ensure customer success at all level
  • Track Record of marketing excellence and MQL and SQL quota over achievement
  • Proven record of excellent communication skills (written and verbal), ability to listen carefully and create a consultative environment
  • Ability to understand the technology and translate it into business needs
  • Ability to network, create and build strong relationships senior executive relationships
  • Excel in presenting business value proposition, solutions, and able to explain the benefits of complex technology in easy-to-understand business language
  • High on ethics and integrity

Trend Micro strive to build an environment of equity and inclusion, which reflects diverse points of view. We welcome, value, promote, and celebrate diversity - the very experiences and attributes that make us who we are, including but not limited to race, ethnicity, nationality, gender, gender identification, sexual orientation, level of ability, age, religion, veteran status, socio-economic status, and political philosophy.
Compensation Split (90/10)
Location : Saudi Arabia, Riyadh
Reporting : VP, MEA
We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.

Job Details

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For over 30 years, Trend Micro's unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats. We embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. At Trend Micro, we're always looking for top talent and you will work with the best. With us, you have the opportunity to thrive in an industry that is dominating the news worldwide. Explore Working at Trend

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