Director of Marketing for Food and Beverage

Director of Marketing for Food and Beverage

Marriott International
2-5 years
Not Specified

Job Description


Job Description :
Posting Date Aug 09, 2021 Job Number 21057125 Job Category Sales & Marketing Location Marriott Marquis City Center Doha Hotel, Omar Al Mukhtar Street, Area 61, Al Dafna, Street #850, Doha, Qatar, Qatar VIEW ON MAP Brand Marriott Hotels Resorts Schedule Full-Time Relocation Y Position Type Management Located Remotely N Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels. Marriott Hotels, Marriott International's flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel. JW Marriott is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. It's as simple as that. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™. JOB SUMMARY We are recruiting for a talented and creative Multi-Property Director of F&B Marketing to oversee the marketing and communications for our restaurants and bars across a growing portfolio of Marriott International hotels including the JW Marriott Marquis Doha, Marriott Marquis Doha, Marriott Executive Apartments City Center Doha as well a number of new Premium and Lifestyle hotels and outlets that will open over the course of the next 1.5 years. This role requires a creative thinker ideally with excellent knowledge of the Qatari / Middle Eastern market restaurant scene. The Director will be responsible to deliver the marketing strategy, building awareness and driving preference for the properties Food & Beverage outlets. The hotel's F&B marketing communications strategy includes partnerships, advertising, promotions, outlet positioning, public relations, website, social media, digital and printed collateral. As the Multi-Property Director of F&B Marketing you will work in partnership with the Food & Beverage department (including the Director of F&B, Director of Event Management and Director of Restaurants) to maximize outlet revenues. The Director will create marketing plans for the hotels restaurants & bars and manage all affiliations, partnerships, and website listings along with associated promotional activity. The ideal candidate will have experience in a previous F&B marketing role and great understanding of social and digital marketing, experience in relevant F&B partnerships and have a passion for Food and Beverage. The Multi-Property Director of Food & Beverage Marketing is responsible for driving the overall F&B marketing strategy and brand development of the outlets through the creation of new venues and prioritization of existing venues. The Director will also supervise a team responsible for marketing, graphic design, video production, and social media activities supporting the outlets. CANDIDATE PROFILE Education & Experience 4 year or master's degree in Business Administration, Marketing Hotel and Restaurant Management, or related major. At least (8) eight years of experience in a sales, marketing, promotions, or related field, preferably with a focus on food and beverage. Previous experience in F&B Marketing for a 5 star internationally branded hotel or stand-alone restaurants / lounges is essential. Experience in Middle Eastern markets is desirable. Prior experience opening new hotels and F&B venues is desirable. Previous experience marketing products in F&B, nightlife, or retail through a variety of consumer outlets. Previous experience with content management systems, and social media platforms. Skills & Knowledge Results driven strategic thinker Consumer focus and deep understanding of local market, competitors, and market trends Adaptability - Develops strategies and identifies resources to implement and manage change models flexibility in adjusting priorities and communicates the need for change in a positive way that encourages commitment Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. Reading Comprehension - Understanding written sentences and paragraphs in work related documents. Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and marketing control systems. Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process recognize patterns and relationships in complex data examine data to identify implications, problems and draw appropriate conclusions generate alternative solutions to problems evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems. Applied Business Knowledge - Understanding market dynamics, enterprise level objectives and important aspects of Marriott's business to accurately diagnose strengths and weaknesses, anticipate opportunities and risks, identify issues, and develop strategies and plans. Aligning individual and team actions with strategies and plans to drive business results. Communications and Media - Superior presentation skills and knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media Writing - Communicating effectively in writing as appropriate for the needs of the audience. Originality - The ability to come up with unusual or clever ideas about products, services, or situations, or to develop creative ways to solve a problem. Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures. Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources. Mathematics - Using mathematics to solve problems. Interpersonal Skills - Diversity relations, customer service orientation, teamwork Organization - Orientation, multi-tasking, time management Management Expertise Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members. Active Learning - Seeks new learning experiences quickly comprehending and applying new information to the job. Building Credible Relationships - Skilled at establishing effective relationships with customers and internal partners promoting openness, trust, and confidence in one's intentions. Communication - Skilled at clearly conveying information and ideas through a variety of media engaging the audience and helping them understand and retain the message. Customer Focus - Ability to develop and sustain productive customer relationships actively seeking information to understand and address customers needs. Drive for Results - Skilled at setting goals for personal and group accomplishment working tenaciously to meet or exceed those goals. High Work Standards - Sets high standards of performance for self and others assumes responsibility and accountability for successfully completing assignments or tasks. Planning and Organizing - Skilled at controlling sales assignments allocating appropriate time to priority goals, requirements, and sales opportunities. Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities, using effective approaches for choosing a course of action or developing solutions. Sales Disposition - Energetic, proactive, takes calculated risks, and perseveres to attain goals. PRINCIPAL DUTIES AND RESPONSIBILITIES: Develop brand strategy, marketing plans, and prioritization of projects across all F&B venues. Plan all F&B marketing-related activities for property. Partner with key stakeholders to understand and drive the overall business. Partner with marketing leads across the cluster of properties to ensure brand success. Develop and implement property-specific innovative strategies including budget considerations, marketing goals, and 360-degree activation plans to support the hotel's business objectives for the F&B segment Build and maintain excellent relationships between the Marketing department and the Hotel's Sales, Revenue, and Operational teams as well as Area Marketing, Sales and Revenue leaders. Ensure goal alignment, efficient communication, and delivery of results. Activate F&B brands through a calendar of events, activities, and story-telling content. Support and localize global/regional campaigns to generate demand in local market. Build partnerships with local brands (with Continent brand and partnership approval) to nurture the brands and broaden hotel F&B exposure. Manage F&B Digital Marketing initiatives and campaigns in collaboration with EMEA Digital Field Services Teams (Websites optimization, online advertising, demand-generation campaigns, email marketing, etc.). Oversee the F&B content and social media strategy for Hotel outlets. Develop and update F&B sales collateral material working collaboratively with Sales team. Works collaboratively with local, regional, and national resources to build awareness and increase exposure for the restaurants and lounges. Solicits new media outlets and F&B media individuals. Selects the best opportunities for the hotels F&B outlets based on market conditions and hotel needs. Develops relationships within community to strengthen and expand customer base for multi segment sales opportunities. Conducts site inspections, FAM trips and media tables with visiting F&B journalists. Creates contracts as required for location photo shoots, trade agreements, etc. with appropriate approvals. Identifies and coordinates community service activities in conjunction with the public image and needs of the F&B outlets Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets. Maintains F&B website content and updates website with new promotions in order to generate additional revenue. Champions all Marriott tools and resources such as EPIC, eFAST, MDAM, and Guest Voice. Provides F&B related strategic counsel, issues statements and supports Executive Teams at hotels. Directs all F&B creative print fulfillment ensures corporate branding standards and legal compliances are met and incorporated into collateral. Develops F&B ad layouts, creates copy, selects photography, and provides creative expertise for local/regional ads. Works closely with Events Booking Center and Events to promote events and supports with creative initiatives and activations to drive Catering, Wedding and Group Business Investigates placement in all relevant third-party F&B search sites. Maintains creative and timely relevant social media calendar to grow social media audience and drive fan engagement across all F&B outlets in line with Marriott's brand standards. Manages the TripAdvisor page for the outlets and responsible for responding to guest comments and questions, and ensures content and imagery are reflective of the outlets/brands. Manages all F&B Marketing, Digital Services, Public Relations and Marketing Communications activities. Conduct performance analysis of past F&B programs/events and adjust strategies accordingly to enhance future initiatives. Continually measure the performance of marketing team associates against goals, motivate them and provide one-on-one coaching to develop them. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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