With a minimum of 7- 10+ years of experience, this position is responsible for:
1) Product Design & UX Management
a. Oversee the User Experience and UI development of the platform across Web & Mobile Platforms
b. Understand and drive the user journey optimization for maximum impact on User experience and driving conversions
c. Work closely with Digital Agency and Web and App Development Partner to ensure effective and smooth transition from Version Upgrades Launch and Operations, by making sure that the Platform being delivered meets stakeholders and customer needs and expectations
2) Digital Marketing
a. Deliver strategic marketing plans and execute appropriate tactics (websites/Landing pages’ design, content writing, SEO, SEM, Display, Social media, etc.).
b. Setting up Sales funnels - web traffic management, lead generation, conversion.
c. Writing for the social posts, website, blog posts and email marketing messages.
d. Conduct market research and analyze consumer rating reports/questionnaires.
e. Update and manage the Content Management System
3) Project Management and Business Development
a. Identify, manage and close opportunities with new Partners and Suppliers of Game and Gift Cards
b. Achieve the assigned budget/forecast in terms of growth and profitability
c. Effective and prompt communication with peers and management on daily activity reports/monthly review meeting for evaluation of sales & marketing activity and forecast plan
d. Gather market data on market demand/product evaluation/competitors activity/sales channel to find business opportunity and take immediate action
e. Project Management, methods & tools; relationship management; management of teams; light software development; vendor management and continuous platform improvements.
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