GTM Partner Marketing Manager

GTM Partner Marketing Manager

10-13 years
Not Specified

Job Description

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is anchored on embracing a growth mindset, where anyone can change, learn, and grow. Four attributes allow this growth mindset to flourish: obsessing over what matters to our customers, becoming more diverse and inclusive in everything we do and create, operating as one company instead of multiple siloed businesses, and lastly, making a difference in the lives of each other, our customers and the world around us.
You can help us build our culture and achieve our mission.

The Global Partner Solutions team mission is to build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more. GPS is a sales organization accountable for the commercial partner business at Microsoft. Building on the GPS mission, the Go-To-Market team mission is to develop the strategy and marketing approach for how we build, nurture, and engage the partner ecosystem to drive tech acceleration and customer outcomes.

The Partner Marketing Advisor-Partner/Play Aligned (PMA-P) role is key to Microsoft's Global Partner Solutions organization success. In this role, you will be responsible for developing the Area Sales Play-aligned Go-To-Market execution plan and delivering outcomes through Sales Play/Industry Priority Scenario aligned Marketing program execution. You will drive impact aligned to Go-To-Market execution to meet or exceed scorecard metrics, and you will act as a One-Microsoft Leader, exploring synergies with other areas of the business to land integrated GTM motions (segments, audience and solutions) in the market.

To be successful in this role, you must be able to provide marketing maturity input on Partner selection/funding allocation for GTM activities, develop and land joint GTM execution plan with prioritized Partners aligned to priority Sales Plays/IPS as part of Partner Business Plan (PBP) and augment with local initiatives connected to global strategies, executing planned campaign elements to ensure milestones are achieved and stakeholders remain aligned for Microsoft execution accountabilities, and deliver strong marketing execution and business results aligned to campaigns for prioritized Sales Play/IPS scenarios, demonstrating effective Area marketing governance to achieve business goals.

Key Responsibilities include:
  • Define joint Sales Play/IPS GTM + Partner campaign execution framework.
  • Document marketing priorities and goals and connect the GTM value proposition to the market needs.
  • Build jointly-drafted Sales Play/IPS Execution Plans that meet both the Partner and Microsoft business priorities, in alignment with expected business outcomes for the local area.
  • Identify top Partner-led engines Area should activate and recommend programs to accelerate Partner marketing execution and finalize investment allocation based on joint plan.
  • Ensure proper purchase orders/investment entries, SOW, and POE expectations are set with Partner or executing agency and review invoices and POE for execution investment made with assigned partner.
  • Provide visibility to GPS on progress toward seasonality commitments, identify gaps, leveraging insights to recommend appropriate corrective action to accelerate campaign execution.
  • Act as SME to GPS LT, demonstrating deep understanding and pulse of the partner eco-system (market, competition, demand), providing local feedback and insights on campaign landing to Area and Corporate marketing stakeholders.
  • Ensure campaign lead flow (inbound, outbound) operating as planned and nurture stream/hand-offs are prepped.
  • Manage execution reporting on outcomes vs. goals to optimize ongoing execution and track investment ROI.
  • Seek opportunities to collaborate across the Area teams, connecting activities to simplify and drive success.
  • Be a champion for holistic growth. Advocate for investments and execution approaches that drive the One Microsoft business.

Key Habits include:
  • Contribute to co-sell, consumption and customer add partner wins by dedicating time generating qualified leads from creating and executing strategic customer facing GTM campaigns for assign priority partners.
  • Dedicate time weekly to learning about the partner business, market opportunity and modern marketing practices through readiness and industry event participation.
  • Contribute insights into the subsidiary business by participating in account and territory and planning.
  • Leverage global investment programs to drive marketing executions through standardized GTM services.
  • Build awareness of partner business and success stories among subsidiary leadership.
  • Actively participate in the PMA Community thru learning and sharing of best practices.
  • Prioritize time against deliverables for maximum ROI.

experience and qualifications required:
  • 10+ years of experience in product/channel marketing in the technology industry
  • experience with technology platforms and solutions with a reasonable level of technical proficiency
  • extensive experience of managing virtual teams across functions and geographies
  • strong partner relationship management and solution development skills
  • strong executive presence including communication and presentation skills
  • problem solving mentality leveraging internal and/or external resources, conflict resolution, and follow through with partners
  • bachelor's degree preferred (sales, marketing, business operations)

About Microsoft

Microsoft Corporation, commonly known as Microsoft, is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services headquarted at the Microsoft Redmond campus located in Redmond, Washington, United States.

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