Industry Marketing Manager - UAE

Industry Marketing Manager - UAE

PwC
5-8 years
Not Specified

Job Description


Job Description & Summary Implement marketing plans and carry out marketing activities to support the brand identity and positioning. Development of thought leadership, connecting with the Clients and Markets Business Partners to address the LoS marketing and business development needs. Support sales efforts through marketing publications and collateral on business topics most relevant to the LoS/Industry/Proposition.
Primary duties and responsibilities
Customer

  • Work closely with Industry and Proposition leaders to deliver their strategic objectives, and profiling activities

  • Deliver impactful and innovative campaigns across the region with a strong focus on digital content to resonate with our client

  • Abide and follow the brand of PwC Middle East and Strategy& ME in the region and ensure that the work is aligned to the overall corporate brand identity

  • Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning

  • Work with the Events team to professionalise and deliver high quality events

  • Work closely with the design team and agencies on contracted creative production

  • Embrace digital tools and improve our processes

  • Implement marketing training opportunities for partners and principals

Internal processes

  • Implement the regional marketing plan

  • Promote marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network

  • Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans

  • Work with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities

  • Support in the measurement of the effectiveness of marketing campaigns and produce update reports for management

  • Work with the Account Drivers and Clients & Markets Director to incorporate relevant market trends and insights.

  • Support Marketing Team Lead in budget preparation

  • Ensure cost efficiency of all marketing activities

  • Adhere to the Marketing budget

  • Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan

  • Responsible for people management including nurturing talent, coaching and counseling

  • Develop talent within the team by providing consistent direction and support to achieve targets/service level agreements

  • Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed

  • Establish a healthy work environment

Knowledge, skills, and abilities
Education

  • Degree educated

Language

  • Fluency in spoken and written English, proficiency in Arabic is an advantage

Overall Experience

  • 5+ years of experience in the Marketing field

Specific Experience

  • Proven track record in a marketing function

  • 2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage

  • 2+ years experience in a management capacity

  • Industry experience within the Middle East is preferred

Knowledge and Skills

  • In depth knowledge of Marketing and Branding principles

  • In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends

  • Strong knowledge of new and traditional marketing channels

  • In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East

  • Commercial awareness

  • Knowledge of business planning and budgeting

  • Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums

  • Subject matter expertise in marketing and branding

  • Knowledge of monitoring effectiveness of marketing campaigns

  • Solid knowledge of corporate reputation and business ethics

  • Knowledge in online media, social media Marketing, and developing user friendly digital platforms

  • Excellent Marketing research skills and conducting competitive intelligence analysis

  • Good project management skills

  • Excellent leadership and interpersonal skills

  • Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals

Education (if blank, degree and/or field of study not specified)Degrees/Field of Study required:Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel RequirementsNot Specified
Available for Work Visa SponsorshipNo
Government Clearance RequiredNo

Job Details

About PwC

At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We're a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.

Job Source : www.pwc.com

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