Lippincott - Senior Content Strategist
Marsh McLennanJob Description
At Lippincott, we believe every brand is in the content business. Content builds trust, credibility, and high-value relationships with people. Whether emphasizing meaningful editorial within an experience itself or building out a campaign, marketing program or experience innovation - what you say is who you are and what you do is how you bring people into your brand's universe. If you see content in the same exciting and unique way - read on.
As a Senior Content Strategist, you will be a creator - working with a team of content to come up with unique content ideas for publication across online or digital platforms. As a subject matter expert, you will be responsible for keeping clients abreast of SEO trends while helping them to achieve their SEO and business goals.
Your constant goal will be to expand ideas, experiences, product capabilities, and support design and experience innovation that will serve both the customer's needs and our client's business goals.
But you'll also be a researcher. What brands are using content in a unique way How are they bending the rules of experience but leveraging collaboration, culture, conversation, and contextual mechanisms that make their content - more. And how might we inspire our clients to experiment with the same
In your day-to-day, we look for you to:
Distill complex SEO concepts into something a non-digital marketer can understand
Explain SEO techniques and deliver strategic recommendations and opportunities for optimization to our clients to leverage their content strategy as a way to build a strong SEO presence
Support the team in creating inventory of existing URLs and mapping of vanities/pages/end-level content to placement in new site architectures
Exercise creative and strategic thinking to identify and solve website problems
Conduct keyword research, strategy assessments and competitive analyses related to SEO for our clients
Develop high quality and well-written presentations that communicate SEO opportunities and recommendations to clients
Present SEO results and analysis, develop insights and provide recommendations for client optimizations
Support technology team in completing audits of client sites, identifying, diagnosing, and creating plans to address SEO issues from a technical lens
Work with content and brand strategy teams to develop keyword strategies to establish optimization opportunities for metadata, on-page content, and structured data
Support project planning and roadmap development for client engagements to include SEO focus
Be a student of fast culture-constantly auditing and keeping up with content, social media and experience design trends and disruptors
Collaborate on the development of information architecture, creation of new site structure, proposals for new navigation and search opportunities
Stay up to do date on the latest SEO, storytelling and content trends
Contribute to the development of tagging strategy while partnering closely with experience design and technologists on controlled vocabulary to support the development of dynamic and personalized content experiences
Copywrite end-level content and example content on our client's behalf
Help concept digital marketing campaigns that generate organic presence and achieve SEO goals
Who you are:
Passionate and collaborative:
You are an energetic and creative SEO enthusiast eager to roll up your sleeves and be hands on, learn, and grow in the search marketing space
Demonstrated problem-solver with a love for content challenges
Self-motivated and capable of managing multiple projects simultaneously and autonomously
Able to work closely with cross-functional, multi-disciplinary teams to identify new opportunities to grow clients businesses and deliver on a vision
A student of fast culture, social apps and services, new experiences, physical and digital communications, and storytelling brands
Knowledgeable and skilled:
A minimum of 4 years of hands-on experience running and managing SEO projects, preferably in an agency or consulting environment throughout the entire web development process
Strong technical understanding from tagging structures to architecture and taxonomy
Expertise in SEO strategy and an understanding of the evolution of SEO, data, and the role of both in modern content development is preferred
Experience working on large-scale redesigns or e-commerce
Strong time and project management skills as well as high attention to detail
Experience using SEO-related tools including (but not limited to) Screaming Frog, DeepCrawl, BrightEdge, Searchmetrics, SEMrush, and AHREFs
Experience with site analytics tools like Google Search Console, Google Analytics, or Adobe Analytics
Strong analytical and reporting skills and be proficient in Powerpoint, Excel, and Word
Understanding of UX, HTML, CSS, and Javascript development and constraints
Strong written and verbal communication skills
Familiarity with common CMS & eCommerce platforms, including Drupal, WordPress, Magento, Commerce Cloud (formerly Demandware), and Shopify
Not required but will impress us:
Familiarity with Tableau or Data Studio
UX experience
Creative writing skills in coordination with a strong sense of diverse voices and stylistic references
Familiarity with international SEO best practices & SEO best practices for JavaScript websites
Familiarity with non-traditional search engines, including Amazon, YouTube, Apple App Store, and Google Play Store.
Perspective on mobile-specific products (e.g. AMP, PWAs, and native apps) and various JavaScript frameworks (e.g. React.js, Angular.js).
Experience with CRO and customer research
About Lippincott:
Lippincott is a creative consultancy specializing in brand and innovation. We have a passion for solving our clients toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world's most iconic brands and experiences.
We recognize the benefits of flexibility but also value the interactions that happen when we come together. Our new hybrid working model allows individuals to set their own cadence for working in their preferred environment with the expectation that they will be spending at least half of their time (50%) in their local office each month.
Who We Are, Together
We embody key values that drive our culture. We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day. We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. We act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success.
In our pursuit to make it meaningful, we want our people to feel heard, respected and valued through our words and actions - goals we can only achieve with a sustained commitment to inclusion, diversity and belonging. We seek the best and brightest ideas from a diverse representation of backgrounds and experiences because we know that's what it takes to continuously push the boundaries, solve our clients most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities, so everyone feels safe, supported and encouraged to be wide open, to say yes, and! and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.
#Lippincott
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Project Planning content development web development process platforms Energetic experience design Powerpoint Analytics Project Management Skills semrush Attention To Detail analytical Cro Collaborative self-motivated Verbal Communication Skills Storytelling tagging strategy Creative Writing Creative Digital Marketing cross-functional multi-disciplinary Proposals site analytics tools Reporting Skills Vocabulary Keyword Research seo strategy search marketing Brand Strategy optimizations problem-solver Structured digital communications Strategy seo techniques Content Strategy managing multiple projects brightedge seo best practices Written Presentations project management deepcrawl data studio Communicate Strategic Thinking Amp drupal html wordpress google analytics Javascript Frameworks app store css Javascript Information Architecture amazon seo Ux Demandware web development angular.js Cms Adobe Analytics react.js Tableau Magento
About Marsh McLennan
Marsh & McLennan Companies, Inc., doing business as Marsh McLennan, is a global professional services firm, headquartered in New York City with businesses in insurance brokerage, risk management, reinsurance services, talent management, investment advisory, and management consulting. Marsh McLennan ranked #212 on the 2018 Fortune 500 ranking, the company's 24th year on the annual Fortune list, and #458 on the 2017 Forbes Global 2000 List.
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