Marketing Executive (Saudi national)

Marketing Executive (Saudi national)

Hyatt
Jeddah Saudi Arabia
Not Specified
Not Specified

Job Description


Summary :
  • To establish an annual and fully integrated communications programme with measurable objectives, strategies and action steps.
  • To assist in the preparation, utilisation and update of an Annual Marketing Plan, broken down as necessary by division and/or department.
  • To measure, interpret, prioritise and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.
  • To develop and maintain active contacts with the press and key media people, and evaluate all media solicitations and exposures.
  • To monitor all current attitudes and public statements concerning the hotel in foreign and local media.
  • To ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programmes, corporate image building and other activities.
  • To assess advertising needs and opportunities for the hotel and obtain initial approval of local media campaign proposals from the Director of Marketing and General Manager.
  • To ensure all hotel advertising and collateral (local Food and Beverage, recruitment, etc.) are of consistent high standards, and that they comply with HI’s brand standards.
  • To recommend and develop proposals and direct and implement below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc. to support the advertising and sales campaigns.

Qualifications :

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