Marketing Executive (Saudi National) - Ogge Kitchen and House | Al Futtaim Retail | Riyadh KSA

Marketing Executive (Saudi National) - Ogge Kitchen and House | Al Futtaim Retail | Riyadh KSA

Riyadh Saudi Arabia
3-6 years
Not Specified

Job Description

Job Requisition ID: 90301
No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You'll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
About the Role
The Marketing Executive will be responsible to execute the marketing strategies and plans for Eggo in KSA. He/ She will work closely with local marketing agencies and internal AF stakeholders to manage the marketing activity within the stipulated budget. The Marketing Executive will also be responsible to lead the local PR and CSR initiatives. He/ she will undertake regular sessions with consumers and customers to get insights and preferences on the brand.
Key Specific Accountabilities:
  1. Strategy Implementation
    • Work closely with the Marketing Manager to develop and later implement the marketing strategy for Eggo in KSA. Develop a clear implementation plan for the marketing strategy that includes, ATL and BTL activities, working with influencers and focus on social media and building the brand presence on this platform.
  2. Budget & Marketing calendar:
    • Develop an annual Operating budget that reflects business growth and business requirements and conduct regular budget reviews as required by the business.
  3. Meet footfall targets:
    • Agree on footfall targets with the Management team per brand, per region, per store, and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels.
  4. Liaison with partners:
    • Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting
  5. Customer Database: & Loyalty
    • Collaborate with the Central Retail CRM team to effectively use the brand-customer database to craft, run and measure strategic campaigns
  6. Corporate and Brand
    • Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
    • Ensuring the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.
    • Compliance with Principal standard operating procedures, guidelines, and relevant policies
    • Regularly and proactively liaise with Principals on marketing-related issues and maintain a good relationship.

About You
To be successfully considered for this role, you must demonstrate the following skills and experience:
  • Bachelor's Degree/Post-Graduate Diploma in Marketing/ advertising or relevant field
  • A minimum of 3 years managerial experience specializing in 360 marketing channels with an understanding of emerging marketing channels
  • Preferably someone with experience in retail particularly Kitchen industry or Home Furnishings

Job-Specific/Technical Skills required to complete the tasks:
  • Excellent interpersonal skills and strong leadership skills.
  • Must be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlines
  • Able to think creatively and innovatively to identify trends and challenges
  • Excellent in MS Office such as Excel, Word, and PowerPoint
  • Excellent in written and verbal communication skills
  • Must be able to speak and write fluently in English and Arabic
  • Strong creative sense, with an eye for design and creative writing
  • Eagerness to collaborate and ability to work with senior executives up to Board Level

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
Before you click 'apply': Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.
As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

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