Marketing Executive

Marketing Executive

Sisban Holding Company
3-8 years
Not Specified

Job Description

Marketing Executive
Reports to: Brand Country Manager

Location: Riyadh, KSA

Employment Type: Full-time
JOB DESCRIPTION
Nagwa is a well-established boutique that is specialized in Arabic sweets with a focus on both quality and
package presentation. Nagwa has been leading in Kuwait's market as the #1 destination for both locals and
travelers wishing to gift a piece of Kuwait to their loved ones. The company prides itself with its diverse flavors
and customized branding to fit all celebrations.

After a decade of successful achievements, Nagwa has branched out to open its first franchise in Riyadh, Saudi
Arabia merging both traditional and contemporary gift-giving under one roof.

In this role, you will be responsible for analyzing data and trends in the market to assess the best potential sales
strategies of Nagwa's products. Additionally, you will be responsible for designing regular marketing campaigns
and successfully manage Nagwa's social media platforms in alignment with Nagwa's branding guidelines.

ROLE AND RESPONSIBILITIES
1. Regularly perform both qualitative and quantitative market research analysis on competitors sales, prices,
methods of distribution, and marketing campaigns to thoroughly design marketing plans.
2. Design and present Nagwa KSA's quarterly and annual marketing plan in-line with brand goals
3. Analyze sale trends and forecasts to adjust marketing plans
4. Select and deal with 3rd party agencies to execute brand goals such as social media year-round activation,
Ramadan campaigns, product launches, and other related marketing collaterals
5. Measure the effectiveness of marketing campaigns and external communication strategies
6. Ensure to follow Nagwa Kuwait's branding guidelines across all marketing channels
7. Support Brand Country Manager with product development, pricing, and promotions to meet market demands

QUALIFICATIONS AND EDUCATION REQUIREMENTS
  • Bachelor's degree in Marketing, or related field
  • 3+ years of Marketing or relevant experience
  • Strong communication and presentation skills
  • Passion for gifting and design
  • Proficient in Office Applications (Excel, PowerPoint, Microsoft Teams..)
PREFERRED SKILLS
  • Background in business analytics
  • Experience with digital marketing and social media
  • Detail oriented and results driven
  • Ability to multitask and flexibility to adjust to market changes
  • Excellent communication skills with proficiency in both Arabic and English (oral and written)

Sisban Holding Company

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