Marketing Expert

Marketing Expert

Propel Consult
5-8 years
Not Specified

Job Description

Job Description :
A leading company in the beauty and skincare industries that aims to provide a perfect experience for their customers through a wide range of services and products.
They are currently looking for a Marketing Expert to be based in Muscat, Oman.
Duties & Responsibilities:
Brand Communication
  • Continually work towards developing a strong brand name and image.
  • Responsible for creating and implementing a long-term communication strategy.
  • Development of an effective content & communication strategy based on the brand strengths, marketing objectives and consumer realities
  • Develop brand communication strategy & execute the plan effectively.

Visual Merchandising
  • Defining, designing and implementing a creativevisual merchandisingstrategy.
  • Creating appealing and eye-catchingvisualdisplays that lead the customer through the entire store.
  • Producing window displays, signs, interior displays and special promotions.

Customer Experience Enhancement
  • Work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.
  • Must have an in-depth understanding of Beauty Industry, competitors and our target groups to understand their lifestyle trends, demographics and behavior.
  • Ability to solve problems creatively and effectively
  • Understand our fast movers and slow movers and make visual merchandising strategies accordingly.
  • Introduce innovative ideas to improvise customer experience in our Center / E-store/ Mobile app.
  • Study & analyze customer feedback related to the design, browsing experience, etc
  • Improves customer experience and ensures customer feedback is accurately captured. Personally call the customers who have any negative feedback to understand their suggestions & work on it.
  • To send monthly updated reports on competitors and target groups to Operations head

Brand Website Alignment To Brand Positioning
  • Responsible for systematic placing of all elements on the website for great shopping experience
  • Conduct web review and analysis and take appropriate actions to improvise the web page and user journey
  • Brainstorm the e-store & Mobile App theme, design ideas, content etc with senior management.
  • Coordinate for product image editing and creative editing, as required.
  • In case of any new updates on e-store, conduct User Acceptance Testing (UAT) and give feedback for improvisation to development team
  • Make sure any functionality errors related to the e-store are communicated to web development agency.

Cross-Functional Activities:
  • Work with Operation team to understand latest & upcoming market trends.
  • Closely work with teams to ensure successful New Product/ Collection Launch.
  • Areas where there shall be a direct involvement along with colleague’s/ team members:
  • New offer/ festive collection launch.
  • Product/ Offers positioning on e-store.

Qualification & Requirements:
  • Qualification: Bachelor’s or Master’s degree in Marketing. Additional qualification in Digital Marketing is required.
  • Experience: 5+ years’ very good marketing experience, knowledge of relevant systems and processes. Computer literacy / affinity for digital media.
  • Gender: Female
  • Language Skills: Arabic speaking preferred.

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