Marketing Manager

Marketing Manager

Black Pearl
5-8 years
Not Specified

Job Description



Our client, a Beauty and Wellness Medical Center based in Dubai, is currently looking for a Marketing Manager. Reporting to the Chief Executive Officer of the Group, the Marketing Manager has the overall responsibility for the design, implementation, communication, cost efficiency and administration of the corporate marketing philosophy and products in support of the business strategy. This includes expertise in delivery of all Product Management from development, implementation, and life cycle around risk appropriate profitability. The other disciplines within marketing are Promotion, Advertising and Reporting. Performs ongoing critical assessment of competitive and market forces in order to develop and influence multiple stakeholders in the corporation regarding the clinic and promotion strategies.

Other responsibilities includes:

  • Drive risk appropriate revenue and profitability objectives through strategic planning, research and ability to initiate new revenue opportunities and products in existing markets through innovative approaches, ideas, service segmentation and customer experience.
  • Protect the exclusive value of the current customer experience and create new ways to add value to current customers and attract prospective customers, particularly in scalable ways, such as leveraging technology and connection with others in the community.
  • Leverage agency relationships to optimize exposure of the company and products in all media channels through innovative marketing.
  • Be a credible, articulate company spokesperson and ensure effective multi-modal communication to engage in external communities with regards to the company's products.
  • Understand distinct needs of internal stakeholders including consumer, commercial and wealth management.
  • Ability to interface with IT and Operations to ensure execution of ideas.
  • Attend to, manage and resolve patient complaints to the satisfaction of all parties involved.
  • Actively participate in JCI accreditation project or any audits.
  • Ensure compliance with government regulatory agencies and accrediting bodies.
  • Develop new business strategies to enhance market share and improve overall performance.
  • Perform other related duties incidental to the work described herein, as may be assigned or delegated.
  • Oversee all marketing campaigns for the company or department
  • Implement strategies for the effective marketing to promote the business or service
  • Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
  • Represent the marketing team to cross-functional groups including product management, sales, or customer support
  • Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
  • Implementing marketing strategies that meet overall organizational goals
  • Assessing strategic partnership opportunities for marketing initiatives
  • Overseeing the marketing department's individual projects
  • Liaising between the marketing department and upper leadership
  • Evaluating the effectiveness of old marketing programs and the viability of new ones.
  • Work through the management team and medical leadership of the organization, serving as a resource to help reduce costs, enhance revenues, achieve effective utilization and quality goals and objectives, analyze and utilize information to develop and support management decisions.


Requirements

To be considered for this opportunity, you need to meet the following criteria:

  • Bachelor's degree holder in similar field
  • Preferably someone with Master's degree in a similar field
  • Minimum experience of 5 years from a healthcare or aesthetic clinic environment preferably from within the UAE/GCC.
  • With specific focus on strategic communications, design, branding coordination and familiarity with social media platforms.
  • Strong verbal and written skills in English and preferably Arabic.
  • Willing to be based in Dubai


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Disclaimer: Black Pearl will never ask for money or any form to charge our candidates just to process or consider their application for any of our available vacancies. If you happen to receive such request from any members of our staff or other individuals claiming to be part of Black Pearl, please do call our office at +9712 622 55 03 or drop us a message on our website -

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