Marketing Manager

Marketing Manager

Company Name Confidential
2-10 years
170000 - 200000 AED

Job Description

Objectives of this Role:

Collaborate with the business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally.

Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts.

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations.

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the marketing team.

Daily and Monthly Responsibilities:

Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services.

Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
Manage conception, development, and implementation of marketing plan and strategies, product concepts, and promotional programs to drive interest and sales

Hold regular meetings with account managers to review pipeline, resolve challenges, present possible solutions, and provide ongoing training to ensure the team consistently performs above standards
Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analyses

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