Marketing Manager (F&B)

Marketing Manager (F&B)

Propel Consult
Not Specified
Not Specified

Job Description

Job Description :
Our client is a leading automotive company, they are currently looking for a Marketing Manager to be based in Bahrain.

Duties & Responsibilities:
  • Develop, organize, and implement local marketing & media activities / events, evaluate results of each marketing activity, and conduct post-event analysis report
  • Control event budgets to ensure that limits are not exceeded prepared monthly reports
  • Acquire prospective customers through marketing events and promote customer loyalty and maintain and update the CRM, grow the database of potential customer
  • Maintain and update the dealer website content
  • Build & maintain a sound relationship with local key media in coordination PR manager
  • Maintain and update social media as relevant within company guidelines
  • Defining specifics to execute events
  • Selecting and managing service suppliers in line with set budgets
  • Selecting event targets and manage invitations
  • Participating actively to the planned initiatives
  • Fully responsible to ensure all event materials fully comply to the corporate identity guidelines
  • Ensuring Post event follow up
  • Proactively mining database for follow up opportunities
  • Assuring Marketing Form fulfilment
  • Managing Customer database
  • Analysing and understanding of the customer base structure, drawing the right conclusions and defining the right marketing strategy
  • Coordinating Customer communication plan (e.g. waiting list and after-sale)
  • Updating Leads/Customer sections in the CRM after each event
  • Develop events and or activities based on the logic of customers clusters to maximize customer engagement
  • Liaising with Service dept. coordinate welcome back campaigns
  • Fully responsible to ensure all customer documents and communications fully comply to the corporate identity guidelines
  • Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ to improve the KPIs directly linked to marketing related topics
  • Building Communication tools (above and below the line) to allow the dealer to promote its services, activities, experiences and also to promote services, experiences
  • Coordinating Customer complaints management
  • Analyzing Customer Satisfaction Index (CSI) results and agreeing action plans with the HQ
  • Organize monthly internal meetings with Sales Manager and After Sales Service Manager to review CSI scores and develop action plan
  • Retain and manage digital and social media marketing providers
  • Understand and oversee digital marketing campaigns and SEO/SEM and PPC tactics to acquire new clients
  • Oversee email marketing campaigns to retain and engage current clients
  • Drawing up yearly Marketing plan according to Marketing Guidelines
  • Checking marketing activities effectiveness in terms of presence to the events, Customer and Prospect acquisition rate and Customer loyalty
  • Develop and liaise with co-marketing partners to create co-marketing opportunities
  • Cooperate with Sales& After Sales Department in providing marketing support to achieve commercial targets or on specific marketing activities
  • Measure marketing spend effectiveness on all marketing initiatives and develop best practise initiatives
  • Cooperate with Sales & After Sales Department in providing post event reviews & follow up
  • Develop internal training, new marketing assistant orientation and on job training

Qualification & Requirements:
  • Knowledge of basic marketing principles, luxury goods and or auto industry
  • Basic understanding of digital marketing
  • High standards for delivery of Brand Experience
  • Winning personality with the ability to gain and develop fruitful partnerships within the luxury industry
  • Passionate for improvement and challenging goals
  • Good listener and persuasive communicator

Job Source :

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