Marketing Manager - MEA

Marketing Manager - MEA

Parsons International
3-5 years
Not Specified

Job Description


Job Description :

Minimum Clearance Required to Start:Not Applicable/None
Job Description:
Marketing Manager - MEA
Are you a communications, marketing, and public relations expert If so, Parsons has an opportunity for you.
If you are highly flexible and adaptive out-of-the-box thinker with sharp analytical and problem-solving skills able to multitask in a fast-paced environment, we have the perfect job for you!
We are looking for an enthusiastic Marketing Manager who will not only execute, but also provide strategic leadership to our management team.
Parsons is a worldwide leader in infrastructure, construction, and technical and management services. If you are interested in ensuring that our internal and external corporate communications and relations uphold our brand and leading reputation, apply today!
Responsibilities

  • Take responsibility for annual marketing plan and strategy for Parsons Middle East (MEA) business

  • Proactively collaborate across business units, sectors, and departments to plan and deliver key marketing campaigns, maximizing the effectiveness of the corporation's marketing and business intelligence goals and initiatives.

  • Understand Parsons products, services, and client base to actively create and nurture targeted, multi-channel marketing campaigns in accordance with regional and corporate strategy.

  • Identify and plan differentiated and impactful marketing strategies/materials.

  • Work closely with the strategy and business development department, MEA executive leadership team, and corporate team to align marketing and communication strategies.

  • Partner across functions, business units, and markets to develop event strategies and track, measure and analyze impact of trade shows, sponsorships, and other corporate events - with a focus on maximizing the potential and investment for each engagement.

  • Manage marketing budget and expenditures.

  • Work closely with the corporate creative services department to maintain brand standards and ensure compliance across all marketing and communications channels.

  • Collaborate with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision.

  • Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies, achieve enterprise business objectives, drive innovation and extract key insights for future campaign development and go-to-market strategies.

  • Build long term relationships with employees and external stakeholders.

  • Manage MEA's internal communications content that is delivered within the organization.

  • Coordinate communications activities, including creating press releases and announcements, writing articles for newsletters, and coordinating project awards and other special communications-related projects.

Experience and qualification requirements

  • 3-5 years of experience in marketing in the A/E, professional services, or related industry

  • Bachelor's degree in business, marketing, communications, or related field

  • Proven marketing campaign experience

  • Effective time management skills and ability to manage multiple endeavours simultaneously

  • Strong copywriting skills

  • Attention to detail

  • Proven ability to manage budgets

  • Professional and proactive work ethic

  • High competence in project and stakeholder management

  • Excellent interpersonal, written and oral communication skills

  • Experience with digital marketing forms such as social media marketing and content marketing

  • Competency in Microsoft applications including Word, Excel, and Outlook

Our most important resource is your innovative mind
If you're a pro who's always thinking of better ways to do things, you've found a home. We work smarter by seeking out fresh approaches to every facet of business, from everyday operations to high-level decisions. Our diverse staff hails from a variety of backgrounds, all bringing their valuable perspectives and skills. Here, everyone is included, respected, and offered every opportunity to grow.

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