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PR & External Communications-Manager-KSA

PwC
4-6 years
Not Specified

Job Description


Job Description & Summary A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.
Our Marketing and Public Relations team is responsible for PwC's external media relations and social media strategy. As part of our team, you'll help with social media account management, media relationship management, and identifying new and emerging opportunities for the Firm.
Role:
We are seeking to recruit a confident, dynamic and experienced individual who can demonstrate a good understanding of the professional services market show proven experience in developing and delivering impactful communication campaigns and bring new creativity, ideas and experience to the team. The successful applicant will be articulate, digitally savvy, have a nose for news, an innovative approach to PR and external communications, and sound judgement.
Key responsibilities:

  • Work closely with internal stakeholders and spokespeople to drive positive, innovative and impactful communication campaigns from start to finish that are aimed at enhancing the firm's reputation.

  • Design and implement communication campaigns built on thought leadership, market developments and market-led initiatives.

  • Provide advice and guidance on the content and positioning, while setting campaign strategy and building tactical plans across a full range of channels including traditional media and social media.

  • Exercise judgment and advise regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign's goals.

  • Establish SMART metrics for campaigns and evaluate impact.

  • Make relevant strategic connections to other campaigns and/or activities.

  • Deliver effective and well thought out media contact programmes for key spokespeople, and build strong working relationships with internal and external stakeholders such as the marketing team and media outlets.

  • Execute key aspects of the communication strategy, working with SMEs as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases.

  • Identify and respond to unexpected short-term media opportunities and risks in coordination with the external communications leader

  • Collaborate with colleagues across the Clients & Markets team to identify opportunities for integrated communication across multiple platforms.

  • Manage and coach junior team members

Requirements

  • Strong understanding of the professional services sector

  • Ideally at least 4-6 years of solid media relations / communications experience, preferably at a senior level within a services / business-to business environment - in house or agency.

  • Track record of managing and delivering high impact PR campaigns and handling challenging and complex technical matters and sensitive issues.

  • Experience in analysing and interpreting complex data, reports and surveys.

  • Strong network of relevant journalist and industry contacts.

  • Excellent writing and analytical skills, and proven ability to plan, manage and deliver projects.

  • Strong stakeholder-management skills and ability to manage multiple projects.

  • Proven ability using digital and social media as effective media relations tools.

  • Bilingual in Arabic and English, with strong English language proficiency.

Attributes:

  • Proactive, perceptive and considered.

  • Tenacious, hard-working and resilient.

  • Analytical with high attention to detail.

  • Strong understanding of business and current affairs, and interest in a wide range of industries.

  • Confident self-starter who is also a collaborative team player.

Education (if blank, degree and/or field of study not specified)Degrees/Field of Study required:Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Desired Languages (If blank, desired languages not specified)
Travel Requirements0%
Available for Work Visa SponsorshipYes
Government Clearance RequiredNo

About PwC

At PwC, we measure success by our ability to create the value that our clients and our people are looking for. Our reputation lies in building lasting relationships with our clients and a focus on delivering value in all we do. We're a network of firms in 158 countries with more than 236,000 people who are committed to delivering world-class capabilities and quality in assurance, tax and advisory services. Established in the region for 40 years, PwC Middle East employs over 4,200 people across 12 countries. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of local business environments across the Middle East region. Our tailored solutions help our clients meet the challenges and opportunities of doing business in the Middle East market and beyond.

Job Source : www.pwc.com

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