Senior Marketing Executive - Social Media

Senior Marketing Executive - Social Media

4-7 years
Not Specified

Job Description

The Senior Social Media Marketing Executive will be the main social media lead in the UAE market - working with the Marketing team and collaborating with vertical teams and central team to lead visionary brand storytelling that drives differentiated awareness and loyalty while creating a strong emotional connection with our community. The Social Media Manager will focus on spearheading strategy, content, social commerce, collaboration, best practices, and innovation, as well as overseeing execution.
The ideal candidate is a dynamic team player with deep expertise in social marketing while being an integrated marketer at heart. They have a passion for bringing business verticals to life through earned/owned/paid social media, in support of 360-degree marketing initiatives. They're experienced working cross-functionally to invent and execute exciting and innovative marketing initiatives that drive brand love and deliver on strategic business objectives.
Key Responsibilities Include
  • Implement social media strategy & brand playbooks, and recommend amendments and best practices
  • Partner with the different Careem vertical teams and central team to execute the social strategy for the Careem brand, services and sub-brands including development, oversight and execution of social media content calendars, organic content and channel management.
  • Envision new opportunities to bring the brand to life and drive social buzz around new product launches, tentpoles and cultural moments
  • Lead/oversee the creative and strategic direction of social content while working closely with the creative lead and agencies.
  • Boost and promote key campaigns through paid social channels
  • Collaborate with paid media team to ensure earned and owned activities work hard across the marketing funnel
  • Serve as a thought leader in the team, collaborating closely with internal stakeholders including marketing, creative, brand, digital, corporate, account managers, and others to bring Careem's verticals and sub-brands to life through social media.
  • Partner with cross-marketing and agency teams to develop KPIs, measurement frameworks and reporting for social media growth, engagement, and performance
  • Monitor, measure, and analyse the effectiveness of initiatives make recommendations to optimize performance communicate wins across the organization
  • Keep a pulse on new and emerging trends and platforms-testing, learning and experimenting in ways that feel authentic to the brand.
  • Test innovative social content approaches to advance channel-specific KPIs and explore emerging platforms (e.g., Tok-tok, Reels).
  • Direct social media shoots with videographer and be present on-ground to create content for Stories, Reels & Tik-tok when needed.

Applied Knowledge And Skills
  • Strong communication skills, both written and verbal
  • Strategic and operational knowledge of social channel management including but not limited to: Facebook, Instagram, Tik Tok, YouTube and Twitter
  • Strong creative thinker who can ideate around an existing concept and develop stories relevant to our audience
  • Strong knowledge of social creative trends
  • Thought leadership around emerging social channels
  • Experience with social listening tools & KPI reporting
  • Hands-on experience in creating social content up to brand standards

  • 4+ Years of Experience in Social Media
  • Strong team player and collaborator
  • Creative Strategic Thinker
  • Proficient in spoken and written Arabic

About Careem

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